Many people think the finance industry is boring and it’s impossible to create content appealing to a broad audience. But that’s not true at all! That’s why we want to share with you 7 content marketing ideas for finance professionals that will help you engage with your audience.
Remember Content marketing is about providing truly relevant and useful content to your prospects and customers to help them solve their issues. According to the Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Table of Contents
1. Ask Questions
You are involved in the financial services industry it’s easy to try and appear all-knowing to your clients. Of course, it’s good to promote a feeling of security within your customer base, but you may find that most people are happy with transparency when it comes to knowledge gaps. Try publicly asking a question to a group of social media followers about a development in financial news, and what they think about it.
2. Finance Industry News
You well know, peoples finances are very important to them and in our rapidly changing world it’s key to follow current affairs to get the inside scoop on what to do with your money and investments. Analysis of these current events from your financial perspective can garner a lot of online attention, especially around events like the COVID-19 pandemic. Try publishing your educated opinion and ride on the coat-tails of the popular news cycle.
3. Become The Statistician
When writing content for your website, it’s important to look both as balanced and knowledgeable as possible. This usually involves trawling around other sites to find reliable statistics and figures to substantiate your writing. This is a very popular process followed by those marketing online, which means those pages with the statistics get a lot of clicks and citations. Try creating content that involves comparing the research of secondary sources, or conduct primary research to get yourself cited by others. It will boost your standings on Google and demonstrate your deep industry insights at the same time.
4. Money-Saving Tips
Money can feel like making money and it’s something that businesses and regular folk alike search for advice on. Try using your insider knowledge of the finance world to offer money-saving pointers to your particular niche, or just generally, to garner some traffic for your site. For example, you could tell small businesses to cut down advertising costs by using SEO on their website and taking their ads over to a platform like YouTube. Good money saving guides help you stand out as a trustworthy authority in your niche.
The finance industry is rife with myths and misinformation, lots of which can damage your credibility and your bank balance. Rumours spread like wildfire and before you know it there are all kinds of bogus advice and recommendations that need to be thoroughly investigated. Use this particular industry trope to your advantage, create a myth-busting article that addresses some of the finance world’s biggest whoppers, then pick them apart using your insight. Better still, create a simple Top Ten Finance Myths video on a platform like YouTube and profit from all the armchair detectives that will be sure to tune in.
6. Satisfaction Study
Now you are not just a myth debunking, money-saving, shining example in the financial community, you also deliver a fantastic service. Let everybody know about it by publishing a case study on some of your most satisfied clients. For example, you could explain how your accounting software saved a small business owner time and money when it simplified their accounting process. Share the results and emphasise the benefits that the client enjoyed but don’t forget to ask their permission before sharing any details of their personal experience with your company.
7. Embrace The Meme
This one was saved until last as I understand it’s not for everyone. The finance industry prides itself on appearing trustworthy and to market yourself as anything other than serious, might be considered risky. However, the future of social media marketing looks to be dominated by memes and GIFS, with brands like Netflix and Gucci jumping on the bandwagon and posting ‘funnies’ for their followers. Consider breaking the mould, become the bank with the sense of humour or the accountant whose twitter page blows up when they post topical, hilarious, finance-based memes.