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8 Easy LinkedIn Marketing Tricks That Will Grow Your Business

8 Easy LinkedIn Marketing Tricks That Will Grow Your Business

With 562 million users, LinkedIn is the favourite social media platform for business-to-business (B2B) marketers to advertise on. At Momo Marketing we love using LinkedIn to get high-quality leads so here are 8 LinkedIn Marketing Tricks to help you boost your business!

1. Create a Compelling Company Page

It may seem a little obvious but you’d be surprised at how many poor, neglected LinkedIn profiles are spending their time undiscovered and gathering virtual dust. Completed profiles get more clicks, so fill out all the fields on your page and don’t be afraid to use keywords throughout to increase discoverability. Your hashtags are important too, scope out what competitors and industry leaders are using, don’t forget to update them regularly to align with your current projects.

8 LinkedIn Marketing Tricks That Will Grow Your Business

2. Lock-In On Targets

Use LinkedIn’s fantastic search feature to hone in on your target industry, location and job roles. If you usually sell to small companies, you can select the number of employees or even find specific executives that want what you can offer them. Find mutual connections to create more leads or branch out and introduce yourself to some fresh faces, growing brand awareness.

8 LinkedIn Marketing Tricks That Will Grow Your Business

3. Market By Mail

Now you’ve found all of these promising leads, it’s time to get in contact. Use LinkedIn’s messaging service to send messages to a large group of your connections at once, maybe just to thank them for being connected with you or perhaps to invite them to join your mailing list. Although these messages can lack a personal touch, if you craft them well enough you are sure to increase traffic or at least stay on your potential customer’s radar.

8 LinkedIn Marketing Tricks That Will Grow Your Business

4. Form a Group

Joining groups that include others from your industry is a good start as it’s important to keep up to date with all the latest happenings, but don’t stop there. You can join groups with potential clients and be a fly on the wall or send private messages and posts to increase the reach of your companies message. Take this to the next level by forming your own group, sending personal invites, posting often and rising to the forefront of your industries presence on the platform.

8 LinkedIn Marketing Tricks That Will Grow Your Business

5. Endorse Others

Got some great work from another professional on LinkedIn? Enjoy working with a particular partner or client? Let them know about it by commenting on or sharing their work or profile. Your positive endorsements will appear to all of their connections and could garner interest from potential leads. Plus, sharing is caring and you are far more likely to receive positive endorsements if you give them out!

8 LinkedIn Marketing Tricks That Will Grow Your Business

6. Sponsored Updates

Although LinkedIn may be an extremely popular social media site, with a whole host of daily users, it lacks the dopamine enriched randomness of other social networks. Users tend to spend less than 20 minutes a day on LinkedIn, so it might be worth your while to get ahead of the algorithm and choose to sponsor your content to advertise at the top of your audience’s news feed.

8 LinkedIn Marketing Tricks That Will Grow Your Business

7. Empower Your Employees

LinkedIn is a powerful recruitment tool but can offer a lot to your current employees too. Help them get started on the platform, it’s great for their personal career development and the overall appearance of your company as an employer. It can also broaden your reach as they re-connect with real-life contacts on the site, you never know when one of these connections will be your next sale.

8 LinkedIn Marketing Tricks That Will Grow Your Business

8. Stay Active!

Here’s another obvious one. Stay active! When a potential client hovers over your profile only to see that the lights are on but nobody’s home, it can drive away business. Post often, try for a few times a week if you can. Aim for interesting content with keyword optimisation but don’t forget that video content is a favourite for modern consumers, so you may want to diversify your approach and take a chance at going viral!

8 LinkedIn Marketing Tricks That Will Grow Your Business

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